Sprint's new WiMax to be called 'Xohm'
It rhymes with 'home'; execs to detail $3 billion network service Thursday
Matt Hamblen
August 15, 2007 --
Sprint Nextel Corp.'s top executives tomorrow will roll out "Xohm" as the new name for Sprint's ambitious WiMax service, a spokesman said today.
"We are pursuing a new business model that is Internet-based, not telecom-based, and therefore will establish a new service brand" to be called Xohm, said Sprint spokesman John Polivka in an e-mail to Computerworld.
Polivka said the name Xohm rhymes with "home," started with a "Z" sound. "It is a product of extensive research," he added. "The X-factor makes it cool, research says."...
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